LeadProvision B.V. — General Data Protection Regulation (GDPR / AVG)

Controller

LeadProvision B.V. is the controller within the meaning of the General Data Protection Regulation (GDPR).

Data Protection Officer

We have appointed a Data Protection Officer (DPO).

You can contact the DPO at: [email protected]

The DPO is responsible for overseeing compliance with data protection legislation and is your point of contact for all privacy-related questions.

Categories of Personal Data We Process

Contact details

• - First and last name
• - Email address
• - Telephone number
• - Address details

Online identifiers

• - IP address
• - Mobile advertising IDs
• - Device identifiers
• - Browser type and version
• - Operating system
• - Referrer URL
• - Time and date of access
• - Website interaction data

Marketing and profile data

• - Interests
• - Audience segments
• - Campaign interaction data
• - Consumer preferences

How We Obtain Personal Data

Data you provide directly

For example when you:

• - fill in forms on our websites
• - participate in promotions or campaigns
• - contact us

Data obtained from third-party partners

We may receive personal data from promotional partners, lead generation partners, survey partners and similar providers.

In these cases:

• - LeadProvision B.V. is presented to you as a sponsor or partner at the time your personal data is collected
• - you are informed that your personal data will be shared with us
• - you are provided with a direct link to this privacy policy
• - your personal data is transferred to us only after you have given your consent

Purposes of Processing

We process personal data for the following purposes:

• - providing and improving our services
• - data analysis and quality assurance
• - creating audience segments and consumer profiles
• - making data available to business customers for marketing and communication purposes under license or contractual restrictions

Legal Basis for Processing

We process personal data on the basis of:

• - Article 6(1)(a) GDPR – Consent where personal data has been collected by us or by third parties with your consent, including consent for the transfer of data to LeadProvision B.V.
• - Article 6(1)(b) GDPR – Contract performance where processing is necessary to provide a requested service.
• - Article 6(1)(f) GDPR – Legitimate interests, such as:
  • - improving our services
  • - preventing misuse and fraud
  • - ensuring data quality
  • - statistical analysis

Where processing is based on consent, you may withdraw your consent at any time.

Profiling and Segmentation

We may process personal data to create audience segments and consumer profiles in order to:

• - analyse interests and behaviour
• - enable relevant marketing activities
• - improve the quality and relevance of data

You have the right to object at any time to the processing of your personal data for direct marketing purposes, including profiling related to direct marketing.

Categories of Recipients

Personal data may be shared with:

• - business customers for marketing and communication purposes
• - IT and hosting providers
• - CRM and data management platforms
• - analytics and technology partners

All recipients are contractually bound to process the data only for specified purposes and in accordance with the GDPR.

International Data Transfers

If personal data is transferred to recipients outside the European Economic Area (EEA), this will only take place where appropriate safeguards are in place, such as:

• - Standard Contractual Clauses (SCCs)
• - an adequacy decision of the European Commission

Storage Period

We store personal data:

• - until consent is withdrawn, where processing is based on consent
• - for as long as necessary for the purposes described in this privacy policy
• - for the duration required to comply with legal obligations

Personal data used for commercial data licensing is stored for a maximum of 5 years after the last update, unless consent is withdrawn earlier.

Data Security

We implement appropriate technical and organisational measures to protect personal data against:

• - unauthorized access
• - loss
• - misuse
• - alteration

Your Rights

You have the right to:

• - access your personal data
• - rectify your data
• - erase your data
• - restrict processing
• - data portability
• - object to processing
• - withdraw your consent at any time

To exercise your rights, please contact: [email protected]

You also have the right to lodge a complaint with a supervisory authority in the EU Member State of your habitual residence, place of work or place of the alleged infringement.

Changes to This Privacy Policy

We reserve the right to amend this privacy policy at any time with effect for the future.